Keeping the global ICT marketplace on course is the mission of the World Information Technology and Services Alliance (WITSA), WITSA is dedicated to advocating policies that advance the industry’s growth and development; facilitating international trade and investment in ICT products and services; and strengthening national ICT industry associations through the sharing of knowledge, experience, and critical information. As the global voice of the ICT industry WITSA believes that ICT products and services should be regarded as an important tool for economic development. It also believes that the liberalization of ICT markets helps economies to expand existing activities and develop new export opportunities. ICT will not only promote innovation in other industries but innovation in the ICT industry itself will create new value. Thus ICT plays an invaluable part in the ongoing efforts to overcome the current economic crisis.
The overall objective of WITSA’s global public policy activities is restated in terms of an umbrella objective of promoting the relevance and importance of ICT in global development. This is best summarized in WITSA’s tagline: Fulfilling the Promise of the Digital Age. Expressing the objective this way removes the “supplier” self-interest, which distracts the attention of governments. This overall objective is expressed in three subsidiary contexts: economic, social and cultural. The development of each of these is enabled by ICT. All contribute to global development. Equally, development of these three objectives also expands the global ICT market.
WITSA will engage and support the leadership and resources of its regional associations, by developing, delivering and maintaining key ‘roadmaps for development’ outlining the role of ICT in key areas, such as economic development, health, education, environmental sustainability, transparent and accountable government, and ICT safety and security. Each roadmap to be based on a common framework/design, and intended to cover address issues faced within the development spectrum of WITSA members.