The Committee was established in September 2008. The Committee played a key role in facilitating global trade among WITSA members to spur the growth of the ICT industry and support the following key objectives:
- To promote global trade on ICT leveraging on WITSA’s global network and members;
- To offer a platform for members to engage in business matching and multilateral meetings; and
- To promote the ICT economy in global trade.
The Committee was responsible for the establishment of the Soft Landing Zone. It was first announced in October 2009. Through these soft landing zones, members, global partners and their affiliates would have at their disposal the necessary infrastructure and facilities to identify and build business alliances with buyers, sellers or investors.
WITSA Trade Mission is another initiative by the Committee to provide a platform for member economies to host trade missions, attract potential investment and promote the ICT industry of the host economy. Through the trade missions, WITSA provides opportunities for participants to network with potential business partners, to forge strategic alliances and to explore global business opportunities.